1: First things First
Let’s get this out of the way: Git is brilliant. It’s fast. It’s distributed. It’s used by almost everyone.
And from a business perspective?
It’s a train wreck.
This post isn’t a hot take. It’s the quiet truth that engineering leaders and product teams whisper between sprint planning and merge conflicts. Git was never built for modern product development — and it shows.
🧠Git Was a Genius Hack — For One Guy, For One Job
Git was created in 2005 by Linus Torvalds after a public fallout with BitKeeper. It was designed to solve one very specific problem: tracking changes to the Linux kernel — a huge, complex, code-only project, maintained by trusted contributors on co-located servers.
It’s clever. It’s fast. It was revolutionary.
But it was never meant to be a long-term, business-critical, cross-disciplinary collaboration tool. And it still isn’t.
🏢 It Made Sense in the Office. Back When There Was an Office.
Back when teams sat together, Git’s quirks were survivable. You could resolve conflicts over a shoulder. If something broke, someone down the hall could help fix it.
But now? Teams are distributed. Repos are massive. The people working on your products are no longer all developers.
And Git’s assumptions are finally buckling under the weight of the real world.
đź’ľ Git LFS: A Band-Aid on a Bullet Hole
Git was never designed to handle large, binary, or non-mergeable files. So we got Git LFS — an awkward extension that replaces files with pointers and stores the real data elsewhere.
It’s fragile. It breaks often. It adds complexity. It surprises people when their files aren’t actually there.
And it doesn’t solve the root problem: Git wasn’t built to handle hardware, documentation, CAD, specs, spreadsheets, media, or anything that isn’t code.
👩‍🏠Git Ignores Everyone Who Isn’t a Terminal Hacker
Let’s be real:
- Electrical engineers don’t write C. They deal in schematic files, layouts, and Gerbers.
- Mechanical engineers live in STEP files and CAD assemblies.
- Project managers need to track revisions and sign-offs, not resolve HEAD conflicts.
- Manufacturing engineers care about part numbers and documentation, not Git rebase strategy.
For all these people, Git isn’t just unfriendly — it’s unusable.
We’re forcing talented professionals to navigate a tool that was never built for them. And it’s costing businesses time, money, and missed collaboration.
🔒 Git Works… If You Build a Fortress Around It
To make Git viable for teams, we’ve built an entire industry around it:
- Hosting platforms
- Permission wrappers
- GUI front-ends
- Binary storage layers
- DevOps guardrails
- Internal documentation just to explain how to undo a bad merge
We’ve turned Git into a fragile cathedral of duct tape and policy. And we’re all pretending it’s fine.
⏩ So What Now?
Let’s be clear: Git isn’t just a technical bottleneck. It’s a business risk — one that grows with every new team member, every new product line, and every non-text file checked in.
At Endeavor, we believe it’s time for something better.
We’re building a new platform — one that rethinks versioning and collaboration from the ground up. It’s not just for software developers. It’s for the full team: engineers, program managers, product owners, QA, and operations.
A system that supports how real-world product development actually works — across disciplines, roles, and formats.
🤝 Join Our Customer Advisory Board
We’re forming a Customer Advisory Board to help shape what comes next.
If you’re a CTO, VP of Engineering, President, or Operations Lead — and you’ve watched your teams struggle to collaborate across disciplines with tools that weren’t built for them — we want your input.
We’re not building this in a vacuum. We’re building it for organizations like yours — and with the people who run them.
Interested in shaping the future of product development infrastructure? Let’s talk.
👉 www.endvr.com/contact
If you’ve ever thought “there has to be a better way” — we agree. Let’s build it together.
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